At Natural Light, ethics is not a sometimes thing. It is the foundation of our relationships with our customers. It is our policy to adhere to good business principles and to deal with our customers with honesty and integrity. It is Natural Light’s intent to earn your business based on our total value to you. We will continually pursue higher levels of service and response both before and after the sale. We will seek to provide new and expanded services to meet the needs of our customers. We will maintain high levels of inventory consistent with market place demand. We will communicate with our customers in a factual, straightforward, and honest manner. We will offer technical assistance and customer training opportunities where applicable and appropriate. We will provide quality products at fair prices that give the customer an attractive return on their investment. We will maintain a staff of highly trained, dedicated and professional personnel. We will operate the administrative aspects of our business with integrity and timeliness.
Based on meeting these commitments and on our ethical standards, we seek to maintain long term relationships with our customers. It is our hope that, should we fail to meet these commitments in any way, you, our valued customer, would realize that our failure is one of omission --- not one of intent or policy or practice. Further, we would appreciate an open and honest dialogue with you in order to correct any omissions and be of greater value to you.